A New Emerging Trend Of Uploading Videos On Websites

Even it is very popular in educational zone. There are many educational institutes where lecturers and teachers upload their study material and presentation on their particular websites to help their students. So that each and every student can get those study materials. Uploading videos is now turning to be a way for teachers to produce new assignment plans. It allow students to review a concept numerous times whenever they want. Moreover, it has raised as a good platform for students to share information with each other from different schools or countries, and also give them opportunities to work on projects together. This also help on commercial basis as many business representatives are also creating their own presentations about their services and submit them on their own websites. The growing popularity of uploading videos websites has helped many businessmen and retailers to make their online presence in the market. Whereas, youngsters always upload videos of their own on famous social networking sites.

There are many websites that allow individuals to use different software in order to upload videos whereas, some of the portals offers facility to upload free videos. It is really easy to upload videos online as they are user friendly. It is very exciting to upload family video or any personal videos. Online video is fun and it is best means of entertainment for people. They can get the information in few seconds while sitting comfortably. With the increasing popularity of YouTube and orkut people use to upload their videos on this site and can easily watch numerous videos of their choice. The best thing is that people can even watch videos just by a click. People can even watch interesting videos.

This is the best way to connect with friends and relatives who ere staying at a very far place. You can even share your pictures along with videos with them. It is totally free for all except few of the websites as those websites charge little bit for uploading. Therefore, people love to upload their pictures and videos on social networking sites to show others their new look and trend. It is also used commercially and is quite helpful to students, teachers, house-wives. They help them to spread their home based business through this technique. So keep uploading and stay connected.

How Is Shake Not Motion?

Now, before I get into the reasons why they’re not interchangeable, let me say that it might make perfect business sense to drop Shake and not replace it. Shake, when Apple purchased it, had about 200 customers. That number has obviously grown dramatically but I’d be surprised if there were 10,000 true users: people who use Shake as the high-end compositing tool it was designed to be. It was also obvious that Shake, as it was, wasn’t going to be able to move forward in any serious way: no way to hook into GPU power or other such lush goodness.

Creating a replacement from scratch – all new, modern code – is an expensive operation. For a company like Apple, probably in the tens of millions of dollars to not only create the application but to test it internally (the Motion team, at time of launch, had as many QA people as software engineers), put the marketing plan into practice, run launch events, seminars, create training resources, etc. At Apple’s level, software is an expensive business.

The market for high end compositing software is small, and in the time Shake hasn’t been developed competitors have been significantly upgraded and taken market share from Shake. Maybe the decision was made to simply take what they could from Shake and roll it into Motion.

But Motion is not now, nor ever will be, a replacement for Shake. Motion is a great motion graphics tool with compositing capability. Shake is a compositing tool with some motion graphics capability. You see the problem.

Motion is an excellent motion graphics tool for video editors. It is designed to make it relatively easy for non-experts to create some fabulous looking motion graphics. Shake, OTOH, was for those individuals who were trying to track a head shot against green screen onto a body while putting the whole body into a scene generated in 3D while adding other 3D characters.

This would be a nightmare to composite in Motion, because it’s not what Motion was designed for.

So, while it makes perfect sense to kill Shake – it was old and needed updating, and maybe updating doesn’t make economic or marketing sense – it doesn’t make sense to pretend that Motion is a suitable replacement.

I suspect that the original purchase of Shake was more for the marketing benefit of being associated with Tentpole movies rather than the income from software sales. Apple doesn’t need that so much anymore (and that’s a good thing).

I’d still like to see what the Nothing Real team would do recreating the application from the ground up with modern technologies, but I suspect Shake will never be anything real in the future.

Why Is “three Strikes” Such Bad Idea?

There are so many things wrong with this idea it’s hard to know where to begin. Firstly, there’s no current legislative support for file sharing P2P being illegal and the RIAA, despite suing thousands of people, hasn’t obtained a conviction. (It obtained one conviction but the judge himself overturned it when he discovered that “making available” was not a crime, contrary to his comments to the jury during the trial.)

Then there’s the methodology. These organizations are seeking to implement three strikes merely based on their accusation. No legal due process, no right of appeal. We already know that these same clueless organizations have been very, very wrong in the past, attempting to sue people who had no computer (but may have paid for an account) or other blunder. No other place in law, particularly in a “innocent until proven guilty” legal system, allows – effectively – conviction upon accusation. There is no right of appeal.

Finally, there are already copyright laws in place that provide the protection that the copyright owners feel they need. They have it. It just has this teeny tiny shortcoming that the copyright owner has to prove that the accused actually committed the “crime”. They’d have to actually prove the case to a suitable legal standard.

Fortunately, although France’s ruling body enacted three strike legislation. That legislation was rendered Unconstitutional by the French Constitutional Council (their highest court). This is in line with the European Parliament who also ruled against three strikes laws as has the UK.

The real problem isn’t file sharing because it turns out file sharers are also those industries’ best customers and the piracy can actually help sales, but rather there’s an industry that’s changing in a way that means there is less and less need for the role that the RIAA or MPAA’s members once played.

Instead of doing the hard work of trying to find a new business model they expect governments, ISPs and just about everyone else to help maintain the one that is heading for obsoleteness. Of course it doesn’t help when the make up totally bogus numbers to support their contention as to how much is being lost to “piracy”. (I’d call it free promotion.)

Even actually studies manage to be spin-doctored beyond control, even exaggerating the number 10x, and yet no reporter or journalist checked them for accuracy, leaving the thorough debunking of the numbers to non-professional journalists. (This is why I don’t care about the news industry as it is; they’re notoriously inaccurate.)

The solution isn’t to try and prevent piracy, because it’s not possible. It’s time to realize that you can sell abundant goods at premium prices. What you have to do is to find where there’s scarcity that can attract premium prices. The role of abundance and scarcity is the subject of another post.

H.264 Compression Versus Mpeg4 Compression For Cctv Video Storage And Transmission

On your computer you may have downloaded a variety of videos; if you look at each of these by right clicking on them and selecting ‘properties’, you will notice that some of them are different file types. These will vary from .WMV to .MPEG to .AVI and each has different properties. What this refers to is the videos’ ‘compression type’. If you consider the size (in terms of kilobites or megabites) that an image size takes up, you can imagine why it’s important that these images are somehow ‘cut down’ in order to save space when potentially millions of them are strung together to create a video. This happens at the level of the code (the language that the computer or video device reads), but can be visible in the videos’ appearances as washed out colours, lower resolutions, blurry edges or fuzzy motion. The aim here is to find a satisfactory balance between viewing quality and file size – so that you can store as much information onto a hard drive or disk as possible without sacrificing too much detail.

When recording with a DVR (digital video recorder), this works in much the same way and the videos must be compressed when they’re saved. Only in cases of CCTV, compression type is far more crucial as you’re not only dealing with larger quantities of footage (sometimes hours’ and hours’ worth) but also with delicate situations that require the highest possible frame-rates and resolutions if you are to correctly identify problems. For these reasons, when purchasing a DVR it’s highly important that you find out what compression types it supports (sometimes referred to simply as ‘video formats’) and what the different titles represent.

The two main types of compression format for digital CCTV are ‘H.264 format’ and ‘MPEG’ (AKA Motion JPEG, and by which is usually meant MPEG2). The key thing to note here however, is that H.264 format is also known as MPEG4, meaning that it is in fact an updated version of the alternate format. H.264 video compression format therefore drastically reduces both the bandwidth and storage requirements of the files by keeping them small while keeping the image quality high. Usually however this results in a lower ‘bit rate’ for the video which means that fewer ‘bits’ of information are available per second, but the method of encoding ensures that these lost ‘bits’ are unnecessary (high frequencies for example). With an average set up with four cameras at thirty frames per second and a resolution of 320 x 240 (with motion sensors), you can expect MPEG4 compression to provide 80 hours worth of footage at 20-25 gigabites.

However unlike MP2, MP4 has no government enforced standard and as such does not have universal interchange across codecs of various designs. This means that MP2 is more flexible and adaptable as well as having a higher bit rate giving it its own unique advantages. Fortunately however, today most cameras support both formats and even where they do not file conversion is often available.

How Has Technology Changed News Reporting?

I think most people are aware that the newspaper industry, in particular, is in trouble. The Internet and modern technology have changed the way we get and consume news. It’s also changed the way the way the news itself is gathered.

There are several ways that the Internet and technology have changed news and I’m sure my thoughts here are going to only skim the surface. First, a little history. Back in the days PI (Pre-Internet) – really just on 15 years ago – news was hard to come by. We didn’t get information internationally, or even nationally, without the newspaper and to a lesser degree radio and Television but mostly the newspaper. The entire contents of an hour-long evening news bulletin would not take up the space of the front page of most newspapers of record, so it was to newspapers we looked for local, national and international news.

I used to be a 3-paper-a-day man back in Australia. The local newspaper for local news; the State-Capital based newspaper of record and the National financial news for, well national financial news. (I was a Fellow of the Australian Institute of Company Directors in those days, and had a keen interest in such things.)

I haven’t read a newspaper on a regular basis in 10 or more years! These days I get my news via RSS into an aggregator. My general (local, national, and international) news comes from eight major sources: AP, LA Times, Wall Street Journal, Washington Post, NY Times, CNET, Sydney Morning Herald and Yahoo Technology News across two countries. But I’m only interested in a fraction of what they report.

But these are just eight of the nearly 300 RSS feeds that feed me the news I’m really interested in. No newspaper would ever be likely to give me that personalized look at the world as it evolves. Plus, I don’t have to wait 24 hours to get “aged news” (as Jason Jones put it on The Daily Show).

Now, back PI we needed the same AP article reproduced in the local paper in each market because that’s how we got the news. These days we only need the source – the original source which is rarely a newspaper or AP – and a link. It annoys me that the same story appears 20 times or more in one set of news feeds, duplicated from the same AP article and rarely with any editorial influence or rewriting.

In fact, I think you’ll find a good portion of most papers are simple rewrites of press releases or AP stories, with very little real reporting being done at all.

Blog aggregators like the Huffington Post and to an increasing degree, AOL who has more than doubled the number of reporters in the last year hiring those discarded by mainstream media, are creating their own reporting and commentary networks. News is coming directly from the source. We don’t need an AP or NYT outpost in Iran during an uprising. We get news from Iran, from The Tehran Bureau or Global Voices Online (a blog aggregator who knows which bloggers to trust).

As an indication of how much the news industry has changed, The Tehran Bureau, published by volunteers out a small suburban house in Massachusetts, has had very accurate and detailed information about what is going on in Iran while the mainstream media have been sidelined by the officials in the country and not able to report. Their information was being quoted and “reported” by mainstream media who can’t get coverage from their traditional channels.

None of this could happen without the Internet infrastructure and specific technologies that sit on top of it, and sometimes link into other technologies like the cellular phone network’s SMS system.

It was a blogger who bought down Dan Rather by revealing that the papers purporting to reveal irregularities with President George W. Bush’s service in the Air National Guard were fake. There are dozens of such incidents where bloggers,with time and the Internet at their disposal, have broken dozens of stories, with more accuracy and greater detail than the mainstream media. (Frankly the accuracy rate of mainstream media is pretty appalling.)

It was a cell phone recording that affected the balance of power in the Senate in the 2006 mid-term elections when a Democrat staffer recorded George Allen’s infamous “Maccaca” comment that, arguably, lost him his almost certain return to the Senate.

It was the cell phone video of “Neda” being shot in the civil disobendience after the Iranian election that helped inspire more people to come out in opposition to the Government of the country.

With millions and millions of cell phones in consumer’s hands it’s now more likely than not that a camera will be at the scene of a major incident. The first picture of Flight 1549 in the Hudson was from Janis Krums’ iPhone on the ferry that was first on the scene to pick up the passengers. Naturally he shared the photo via Twitter. (It was 34 minutes later that MSNBC interviewed him.)

Twitter was first to break the news, again. People have sent tweets from within the midst of the news, including instances where people have tweeted their involvement in a disaster like Mike Wilson, a passenger on board Continental’s Flight 1404, which skidded off the runway at Denver airport and burst into flames. Mike tweeted right after he escaped out of the plane’s emergency chutes and posted a picture of the foam-covered aircraft long before any traditional media was even aware of the accident.

“When a Turkish Airlines Boeing landed short and broke apart at Amsterdam’s Schipol, the first word to the public was a Tweet, sent out by a fellow who lives near the airport. (FlightGlobal.com)”

Twitter has become a major news source, such that there are now sites, like BreakingTweets.com, dedicated to breaking news on Twitter as a news site in addition to Twitter’s own Breaking News page. If you want the up-to-the minute news, you follow Twitter it seems.

Even if newspapers and the Associated Press ultimately fail, as they are most likely to, I still see a bright future for journalism, just not in the traditional places.

There is one more aspect to “news and the Internet” and that’s the social one. Many of the source I subscribe to in my RSS reader are bloggers who write in the space. I may miss an article or resource but Scott Simmons (on his own site or at ProVideoCoalition.com), Oliver Peters, Larry Jordan, Shane Ross, Lawrence (Larry) Jordan, John Chapell, or Norm Hollyn are there to find the things I miss and bring them to my attention. (Of course, usually with some insightful writing in between.)

I don’t have to read everything or be everywhere because the social networks I participate in create a new network far more valuable to me than the best efforts of the Associated Press!

Hotspots A “hot Option” During The Rise Of Online Video Advertising

Internet researcher eMarketer says Internet video grew 125% in 2008 over 2007.  And according to the study, over the next four years, advertising from Internet video will still see big growth, climbing at an average of 40% per year. 
So it’s no secret that a growing number of advertisers are trying to reach the online video audience.   But the economic realities have made it hard for advertisers to invest in creative that is specifically made for online.  Instead, they simply use their TV ad.  Yet, advertisers are starting to realize the ads that work on TV don’t translate well into online space because of the lack of interactivity.   That’s because online viewers are housed in an environment where they can engage with a brand or characters through quizzes, forums and promotions. 
Perhaps one of the easiest online technologies that is leading the way in increasing interactivity in online video while keeping costs down is hotspots. Hotspots take product placement to the next level by allowing viewers to interact directly with the content.
In addition, hotspots don’t have to cost a lot in building creative content.  Previous content can be used and consumers can interact with the video by clicking on products and items in the videos to get more information, view testimonials or get great deals!
Consider this, asking the online viewer to watch your online video ad and then have the option to learn more information, take part in a quiz or search for coupons cleverly embedded in the video?  Talk about interaction! 
As a marketing specialist, consumer and a savings blogger, this economy is forcing even the wealthiest to look at savings deals.  Coupons are the new currency of this economy. Those advertisers that are offering savings, coupons and rebates are getting repeat business.  To ask a consumer to spend time learning more about a product or service through online video with an opportunity to interact and a potential to save money seems to be a winning combination, especially in this economic environment.
There are, of course, so many other online video options that aren’t pricey including personalized videos and testimonials, but during this economic time, everyone is looking for a deal.  The advertiser wants to save on advertising and the consumer wants to save on products.  In my opinion, this is a win-win relationship during these financial roller-coaster times.
About the author:
Laura Thornquist is an online marketing/PR specialist for Adwido.com, a commercial internet and video marketing company dedicated to small-and medium-sized businesses.  She is also a former TV news journalist and a hobby savings blogger.

Online Video Advertising; Another Marketing Line-item Or Top Budget Priority?

A lot of research is being released these days about the rise of online video advertising.  Recent research from comScore and dunnhumbyUSA shows online advertising is as good as TV advertising, at least when it comes to supporting the marketing of products in the consumer packaged goods category. 
 
This is just one of several studies recently that reinforces the hopes for the sharp growth expected in online video advertising in coming years.  eMarketer predicted an annual growth of 40 percent in online video advertising in the next four years.  So what does this mean for small businesses?  Why in this economic climate should a business spend extra dollars on yet another line-item in their marketing budget?
 
First, let’s review the power of online video advertising for any business, especially, a small business.  Video has amazing power.  It will always be one of the best ways to advertise as it enables a company to use video and sound to illicit emotion and build a connection with a customer.  It becomes personal and creates memories and helps a business stand out.  When was the last time someone said, I read the most impactful email today or saw the most incredible banner ad?  But they will try to recreate a video they have seen.  Video breaks through the clutter of text and banner ads and communicates meaningful information.
 
Second, creating compelling videos is financially accessible to everyone. Whether it’s shooting your own video in your restaurant kitchen interviewing your chef,  getting video testimonials or paying to have a professional ad, it’s frankly more affordable all across the board.
Third, online video can force attention and interactivity.  Web technology allows online video advertising to be more than a passive show.  Now advertisers can display twitter, links, press releases, you name it, in the online video advertisement.  Think about the impact of having an online video advertisement with a coupon hidden or embedded at the end of your commercial.  This forces the viewer to watch the entire commercial, engages the viewer to find a promotion and incentivizes them to come in to the advertiser’s store.  With this type of online advertising readily accessible, many small businesses have an advantage that perhaps even larger businesses don’t.
The future of online video advertising is still being determined, but most now know it works.  It can be quite effective in generating quality traffic-just the right target customers- to an advertiser’s website. Combining online video advertising and search engine optimization, the opportunity is ripe for small businesses to share their brand by incorporating solid web design, content, product demonstrations, testimonials and clear content.  Small businesses could be the biggest winner with the growth of online video.
 
Kelly Singleton is Director of Strategic Internet Marketing for Adwido.com, a commercial internet and video marketing company dedicated to small-and medium-sized businesses.  She was previously General Manager of Women’s Communities and Content for GodTube.com.  Kelly has also held several radio promotional positions and was a Representative for the Ambassador Speakers Bureau in Nashville.